I wonder if tabling wouldn't work better than just passing things out. More like a crackpot fringe politician, yes, but less like someone trying to get you to join a gym or buy an appliance.

Hey come on, it wouldn’t kill you to give a spoiler alert before you give away the ending.

--DH.

Well, what are we if not like crackpot fringe politicians?

I'm sort of of the opinion that the general public won't come without huge impetus--and that, in general, requires an extended run (a luxury this production is without). The small theaters that do, in fact, get short runs to sell well tend to view the production as a "tip of the iceberg"--what you don't see are six months of public readings, library partnerships, corporate exchanges, theatreswaps, apartment openhouse readings, midnight tactics, et cetera. To sell out a three week run, you're looking at an eight-month rampup of publicity.

It's why, at this point, I'm way more interested in photography enthusiasts than the general TIMEOUT audience; statistically, they stand a much better chance at responding to targeted/focused advertising and outreach. It's an unexploited niche market with already established topical interest; whereas, with theatregoers, we're going after an interest in the medium--not necessarily the topic. One of my friends likes to say, "Jennifer Weiner and Jack Kerouac both wrote books. It doesn't mean every bookworm reads both."

Of course, we want everyone to come. I'll be sitting in the front row next to Jennifer Weiner and Jack Kerouac, myself.